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Fasson® Wash-Off Label Portfolio Brochure
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Beer

Fasson® Wash-Off Label Portfolio

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The self-adhesive label with greater sustainability and shelf appeal

Avery Dennison’s new portfolio of Fasson® Wash-off labels helps brand owners reduce the environmental impact of their products by maximizing recycling opportunities. Due to an innovative duo-layer construction and a unique adhesive range, Fasson® Wash-off labels detach easily from glass via heated, fresh water baths resulting in a clean bottle for the recycling process. Suitable for both glass and PET bottles, wash-off labels provide a simple and immediate replacement for any existing wet-glue product.

Developed for “no-label look” decoration of returnable beer bottles, Fasson® Wash-off labels enhance the brand image and support complex label shapes. They can be used for body and/or neck labeling of both light and dark containers, as well as bottled water in glass and large (gallon) containers of juices and smoothies in recyclable PET bottles.