Safeguarding the Brand

Nivea Body Milk

Few markets are as competitive, or depend so much on shelf impact, as the body care market. The Nivea brand is one of the market leaders, and regular updates to packaging are an important part of retaining a prime position. Such product updates often involve artwork changes, but for this project the goal was to successfully launch a new and unique container shape alongside new label designs.

The Global MDO laminate is an outstanding choice for demanding applications. It will retain the required shape over long periods of use. A high performance adhesives S7000 and thin PET23 liner ensure excellent film clarity, and also give high productive conversion and dispensing. This product is able to give brands premium quality presentation on mass-market products. 

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