A Label That Proclaims Wealth,Taste and Luxury


Shanghai Shenma Winery Co./Imperial Court
Shanghai Shenma Winery recently embarked on a label redesign for its Imperial Court brand. The winery was focused on increasing the product’s shelf appeal and creating a design that reflected Chinese customers’ growing lifestyle aspirations. Avery Dennison worked with the converter to combine label material and converting technologies to produce the brand’s new luxurious look—bringing together metallic inks, bronzing, embossing, foiling and sub-surface printing.

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