Shelf Appeal Drives In-Store Purchasing

Influencing Consumers with Innovative Labeling and Packaging

With more than 75 percent of all purchasing decisions made at the store shelf, innovative labeling and packaging are the primary forces in establishing product differentiation. Consumer research has shown that positive product associations can be attributed to the clean, modern, “no label” look. The positive brand perception can be a big driver in grabbing consumers’ attention and motivating them to buy.

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